And the compliment of that #universallaw: the simpler the text-publishing service, the more interesting uses it’s users will put it to, provided it paves their cow paths (e.g. Twitter with RTs, #hashtags and @-replies).

Give users constraints and simplicity, see what they do, then solidify that functionality — or, from an #indieweb point of view, give yourself constraints, then pave your solitary cowpaths.