Thoughts about #microformats whilst reading Lakoff’s Women, Fire and Dangerous Things — mf vocabularies e.g. h-card, h-entry, h-event are basic-level categories, the level at which:

• it is easiest for humans to learn and reason about,
• we have the shortest, most common names for them,
• defined by how we interact with them

E.g. h-entry ≈ “post”

• short name
• extremely common on the web
• well-defined interaction patterns e.g. writing, posting, replying, reading, browsing through a feed, searching for/within, liking, reposting, quoting etc.

Rather than RDF or schema.org which seek to create pure, objectivist, hierarchies of categories — our brains simply don’t work like that.