“It’s hard to know what to call people… …these terms worked well for users whose mental models fitted the language we were using, they were not well understood by everyone.”

Interesting audience-based navigation research by @gdsteam insidegovuk.blog.gov.uk/2014/07/18/hey-you-there-the-trouble-with-audience-based-navigation reflects similar recent experiences with @indiewebcampUK guest list audience segmentation.