“[Whilst] rational actor models are, in themselves, morally blameless… …the use of such models to change the world is not morally neutral. Rational-actor models are metaphorical human constructions humanly imposed. They are not a feature of the world in itself. They can be used insightfully or not, fruitfully or not. How we choose to use them is not a “rational choice” as defined in the models. Not to understand this is truly irrational” — Lakoff & Johnson, Philosophy in the Flesh