1. Reading Lakoff+Johnson on time metaphors, wondering if the way we use the two main inconsistent metaphors (time as objects passing by a stationary observer vs time as a landscape through which an observer passes) has personality side effects, as one is a metaphor where the observer is helpless, whereas in the other the observer is in control.

  2. Thoughts about whilst reading Lakoff’s Women, Fire and Dangerous Things — mf vocabularies e.g. h-card, h-entry, h-event are basic-level categories, the level at which:

    • it is easiest for humans to learn and reason about,
    • we have the shortest, most common names for them,
    • defined by how we interact with them

    E.g. h-entry ≈ “post”

    • short name
    • extremely common on the web
    • well-defined interaction patterns e.g. writing, posting, replying, reading, browsing through a feed, searching for/within, liking, reposting, quoting etc.

    Rather than RDF or schema.org which seek to create pure, objectivist, hierarchies of categories — our brains simply don’t work like that.

  3. Love this recognition+analysis of a pattern:

    Metavirus: […] a particularly infectious kind of meme that is a metameme that rewrites your notions of previous ideas (memes) in terms of itself.

    Tantek on #indiewebcamp